To participate in the fast-growing social media marketing category, IDeas BIG was tapped to create a new service agency in this competitive space, and ultimately attract brands that can benefit from social media marketing, search engine optimization, and more.
First IDeas BIG conducted extensive competitive benchmarking and analysis, this to support brand name development, and ensure unique and differentiated positioning. Next, brand name development was undertaken, including candidate ranking, domain and trademark review, and testing. The result—a unique and memorable brand name—Hot Potato, that reinforces urgency and fun.
Next, IDeas BIG created an equally compelling visual identity including a search-optimized website and blog, social networks, case studies and whitepapers. The results—nothing less than amazing. Extensive website traffic, publicity placements, and yes, new business.