Evolution1 (www.evolution1.com) is a leading software provider in the healthcare benefits category processing over $4 billion in reimbursement transactions annually. Despite this scale, the brand was invisible with typical sales made through channel partners. To establish a brand presence, IDeas BIG recommended a new sub-brand, the Healthcare Trends Institute, to build awareness, improve search authority, and generate measurable sales leads.
Healthcare benefits is a large and complex market, with intense competition. IDeas BIG researched and developed a communications platform that cuts through the noise beginning with a brand name that reinforces education and recognition. Implementation includes a content blog, training and awards programs, email, social media and publicity. The results—significant website traffic and engagement, along with substantial publicity placements. The new initiative is quickly building momentum.