Auto Truck Group is a leading work truck upfitter that targets several vertical markets in North America. Due to the extremely competitive nature of the upfitting industry, Auto Truck Group sought to improve it’s brand image, and generate sales leads.
IDeas BIG implemented a complete program for Auto Truck Group to support both geographic expansion and the sales organization including new sales literature (brochure, catalog, case studies, white papers), trade print advertising, email and direct mail, trade show and even marketing, and publicity. In addition, IDeas BIG launched a search-optimized website, complete social media marketing, and a thought leadership blog, the UPFIT INSIDER.
Auto Truck Group successfully consolidated nine (9) separate identities to a single brand, along with a unique and integrated graphic theme. Marketing initiatives were launched in a compressed time frame to support major industry even. Auto Truck has realized brisk growth, along with steady improvements in website traffic and lead registrations.