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Pantone Color of the Year 2017: Greenery

Pantone Color of the Year 2017: Greenery

Symbolic of new beginnings, Pantone chose Greenery as the color of 2016. This may be in response to the tumultuous year the world has seen in 2016.

greenery

According to Leatrice Eiseman, Executive Director of Pantone:

“Greenery bursts forth in 2017 to provide us with reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose.”

The color is a yellow-green shade and represents spring when nature revives, restores, and renews. According to Pantone, as we further submerge ourselves in modern life, it’s important to still immerse ourselves in the natural beauty of the world. They describe the shade as life-affirming and that it represents the pursuit of personal passions and vitality.

Potential Pairings

Greenery is “nature’s neutral” and is a versatile, trans-seasonal shade. The 10 palettes below pair greenery with neutrals, brights, deep shades, metallics, pastels, and the 2016 Pantone Color of the Year (Rose Quartz and Serenity).

greenery palette

pantone color of the year pantone color of the 2017 pantone color of the year 2017 greenery rev it up fathomless analogous greenery moody blooms deep rooted calm it down

Reactions to Greenery

Reactions to the new color have been mixed.

Will You Use Greenery this Year?

Color is critical to design. Embracing the trends is important, but think twice before using a Color of the Year for something permanent, like a logo. It may work tremendously if it fits with your brand’s message, but picking it up just because it’s trendy right now may make you outdated in a few years.

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