One of the biggest things we put out every year is our Definitive Global Brand Ranking Report, featuring our outlier-removed and multi-source brand rankings based on Forbes, Interbrand, Millward Brown BrandZ, and Brandirectory rankings. With many of the results in already, it is only a matter of time before we begin tallying these results, and bring to you the 2014 Brand Ranking Index.
So You Haven’t Seen the 2013 Report?
Here at IDeas BIG, we take our branding seriously, and we took this branding report just as seriously. With only a few weeks before we put the 2014 report out, you’re going to want to see our 2013 report featuring the top brands, the top business-to-business brands, and even the valuable brands you may have never heard of.
Below, we are sharing with you our 2013 report, free of charge, available to be viewed on SlideShare.
Where Do We Get the Results?
As you have seen from the 2013 Brand Ranking Report, we take our results from Forbes, Interbrand, Millward Brown, and Brandirectory, and create an unbiased index. So who are the frontrunners?
Interbrand
Released in October 2014, Interbrand listed these as its top five brands using the Interbrand Methodology.
- Apple
- Coca-Cola
- IBM
- Microsoft
Please Note, there was no change from the Interbrand 2013 Report (aside from growth rates)
Millward Brown BrandZ
Released in May, the Millward Brown BrandZ Survey could change the face of others. Ranking Google above Apple in valuation, it also includes some of the top risers from 2013. Here are the top five brands:
- Apple
- IBM
- Microsoft
- McDonalds
You can view the full BrandZ Ranking Infographic and Report here.
Brandirectory
Ranking the World’s Most Valuable Brands, Brandirectory adds another layer to our final say. Here are its top five brands:
- Apple
- Samsung
- Microsoft
- Verizon
Verizon, a major jump from 2013, could also make for a change in our report. See the full Brandirectory Global 500 Report.
Forbes
And now we wait. Forbes generally comes out with its most powerful brands list right around this time. Released last year on November 6, we will be able to complete our report as soon as this is released. Unless…
Do You want Your Ranking Included on the IDeas BIG List?
As often as we search for the list to add credibility to our lists, we may miss something. If you have a verifiable list including a full methodology and at least 100 brands, we would love to know. Comment below or contact us for details.
Do You Want to be the First to Get the List?
Join the IDeas BIG Mailing List. You will be among the first to get the 2014 report, along with many other branding insights.
Maybe you just came here because you heard we were the best branding agency in Naperville. We like that. We’re glad you came. Contact us at 630.868.5060 to see what we can do for you.
