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Airbus Group Rebranding and Renaming
The European Aeronautic Defence and Space Company is now just Airbus Group NV. But what did it take for...
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The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
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Naming Mergers and Acquisitions
One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...
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Bad Corporate Branding: Mondelez, Ingredion, AbbVie
Renaming or rebranding of large, established, successful corporations is often the result of a merger, or restructuring. In 2012...