Brand Naming Archives - Page 2 of 3

Bad Corporate Branding: Mondelez, Ingredion, AbbVie
By Neil Brown on July 21, 2013
Renaming or rebranding of large, established, successful corporations is often the result of a merger, or restructuring. In 2012...
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Naming A Startup: Advice from Startup Mentors
By Steve Kluber on July 13, 2013
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh...
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Going Generic: What Can It Mean For A Brand
By Steve Kluber on June 25, 2013
When you have a cold, what do you reach for to blow your nose? How about when you accidently...
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Brand Naming Tales: The Domain Name Game
By Lindsay Brown on February 13, 2013
Depending on the type of business or product, the availability of a domain name (also called URL or Uniform...
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The Importance of Brand Naming: Sears Needs a New Name
By Neil Brown on November 13, 2012
In a recent article from Crain’s Chicago Business, Joseph B. Cahill suggests a bold move for Sears Holdings Corporation...
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Naming Can Make or Break a Motion Picture
By Neil Brown on October 13, 2012
A recent article on motion picture naming called “What’s In a Name?” came from the Wall Street Journal’s Rachel...
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Internal Naming Contests Can Destroy Your Brand Image
By Neil Brown on August 25, 2012
More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new...
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Golf Ball Naming: An Interesting History on Golf Ball Brands
By Neil Brown on June 13, 2012
We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea...
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Renaming An Existing Brand: Case Study - AfterMath Claim Science
By Neil Brown on April 13, 2012
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...
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Brand Naming Tips: What’s Your Name Type?
By Neil Brown on December 15, 2011
Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this...
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