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Will Puma’s New Partnership with Rihanna Save Face
Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...
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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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How to Implement a Company Rebranding
A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...
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Branding News: IGATE Reorganizes, Rebrands, Refreshes
How does a multinational corporation specializing in providing integrated technological innovation complete a rebrand? After seeing a recent full-page...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
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Rebranding News: Microsoft SkyDrive is now OneDrive
Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...
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Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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Airbus Group Rebranding and Renaming
The European Aeronautic Defence and Space Company is now just Airbus Group NV. But what did it take for...
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The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
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Do I Need To Rebrand? Part 2
As discussed in part one of our rebranding series, we would like to look into the questions you need...