Logos Archives - IDeas BIG

10 Logo Trends for 2020
By Neil Brown on February 18, 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...
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Logo Evolution vs. Rebrand: IKEA & Navy Pier
By Neil Brown on May 20, 2019
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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Logo Design Inspiration for 2018
By Neil Brown on March 15, 2018
Logo Creative recently released a book of logo design inspiration. If you want to go through an information form,...
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5 Critical Steps of Rebranding
By Neil Brown on August 3, 2016
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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16 Logo Trends for 2016
By Neil Brown on May 26, 2016
Gone (for now) are the days of complex logos. Simplicity is currently ruling the design world. LogoLounge phrases this...
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Rebranded Logos of Famous Brands in 2015
By Lindsay Brown on June 22, 2015
Brands are constantly reinventing themselves, especially the brands that have been around for a while. As part of many...
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Trademarks 101: Definitions, Types and More
By Steve Kluber on June 30, 2014
A fundamental aspect of branding is creating, managing, and indeed, defending trademarks. Creating trademarked brands involves determining if brand...
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Brand Image in the NHL: Playoff Edition
By Steve Kluber on April 18, 2014
With the playoffs upcoming, we at IDeas BIG (Brand Identity Group) are pretty excited. As most of us have...
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Color in Branding: Blue and Social Media
By Steve Kluber on March 28, 2014
Why do a good part of the major social media networks use blue? As experts in brand color, we...
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10 Of The Worst Logo Designs of All Time
By Lindsay Brown on March 19, 2014
Your company’s logo is the single most visible visual and recognizable representation of your company. It is the face...
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Posts tagged with ‘Logos’