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How to Reuse Your Old Business Cards
It is 2020 and business cards are still a thing in the business world. You just left your job,...
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5 Keys to Brand Building
With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major...
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Hotel Chains Add Brands to Boost Revenue
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...
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Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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Trademark Ruling in Europe Not Favorable to Adidas
Are three stripes too basic for a trademark? As for Adidas, the General Court of the European Union is...
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Is Alexa the New Way to Brand Your Company?
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa,...
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“Woke” Advertising: Branding for Ethical Consumerism
Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and...
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Dropbox Branding: Good or Bad?
Dropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years,...