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Beer Naming: Case Study
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
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Naming Your Brand: 10 Questions To Ask
A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer;...
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Startup Branding: Overcoming a Bad Name
Having a name that shares a negative connotation among potential customers could seem like the end of the world...
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Brand Naming Tales: The Domain Name Game
Depending on the type of business or product, the availability of a domain name (also called URL or Uniform...
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The Importance of Brand Naming: Sears Needs a New Name
In a recent article from Crain’s Chicago Business, Joseph B. Cahill suggests a bold move for Sears Holdings Corporation...
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Golf Ball Naming: An Interesting History on Golf Ball Brands
We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea...
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Renaming An Existing Brand: Case Study - AfterMath Claim Science
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...