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Benchmark the Top 100 Brands of 2020
2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes...
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Should Jeep Change Their Car Names?
Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after...
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Brand Innovation 101
Brand innovation is more important this year than any year before. Consumers are looking at what a brand does...