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Building Brand Loyalty, a Richard Branson story
World famous entrepreneur, Richard Branson is known for his expertise in growing outstanding companies through brand loyalty & by...
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Color as the Brand: How Do You Protect it?
A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using...
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5 Steps to an Integrated Brand Identity
A company’s corporate or brand identity is one of its most valuable assets. Consequently, periodic evaluation is recommended to...