Brand Identity Archives - Page 2 of 4

5 Branding Lessons from Red Bull
By Neil Brown on January 3, 2020
If you have heard of Red Bull, you have probably know this company as an energy drink brand. But...
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Pantone Color of the Year 2020: Classic Blue
By Neil Brown on December 13, 2019
It is that time of the year. Pantone has released the color of the year 2020: PANTONE 19-4052 Classic...
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Effective Ways to Brand Your Start-Up as an Innovator
By Neil Brown on December 10, 2019
What makes a business innovative? Consistency, peer promotion, and becoming a portal are three ways to brand your start-up...
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5 Keys to Brand Building
By Neil Brown on December 5, 2019
With entrepreneurship sky rocketing, the more and more small and medium-sized businesses are opening. Branding has become a major...
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Online Reviews: Meaningful or Worthless?
By Neil Brown on November 20, 2019
Throughout the years, online reviews have been up for question on if they are still meaningful to the consumer....
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Cause Branding vs. Cause Marketing
By Neil Brown on November 15, 2019
Cause branding might be considered synonymous with the cause marketing, but there are differences that will be identified below....
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Brand Storytelling 101
By Neil Brown on November 6, 2019
Surely the fanciful term has crossed your path lately? If you are in the marketing industry, Brand Storytelling is...
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Hotel Chains Add Brands to Boost Revenue
By Neil Brown on August 13, 2019
What are your thoughts on hotel chains creating new brands? As you do your research on hotels, you will...
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Brand Building Tactics Reach New Heights!
By Neil Brown on August 6, 2019
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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Pantone Color of the Year 2019: Living Coral
By Lindsay Brown on January 15, 2019
The 2019 Pantone color of year is Living Coral. For 20 years, Pantone has announced a color of the...
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Posts tagged with ‘Brand Identity’