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Benchmark the Top 100 Brands of 2020
2020 has been a year of ups and downs for everyone. Brands have had to adapt to many changes...
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Naming Historical Estates
One way to make your house stand out is by giving it a name. Even though there is no...
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Brand Naming for Political Correctness (2 of 2)
Drum roll, please. The Washington’s NFL team has officially made the decision to change their name. Despite the tradition...
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Should Jeep Change Their Car Names?
Does naming a car after a Native American tribe cause a problem? Many automotive manufacturers name their vehicles after...
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Building Brand Loyalty Online
No question, during this pandemic and recession, the way consumers shop is changing; therefore, the way brands connect with...
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8 Tips for Creating a Brand
When creating a brand, there are many things to think about. It is not just about the logo of...
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10 Logo Trends for 2020
A logo should communicate to the consumer. It should represent the brand in a positive way. It should have...
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Effective Ways to Brand Your Start-Up as an Innovator
What makes a business innovative? Consistency, peer promotion, and becoming a portal are three ways to brand your start-up...