- June 1, 2013
Top 15 Logo Trends of 2013: Part 2
By Steve Kluber on June 1, 2013Read morePart 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that are driving designers this year. To recap, check out Part 1 of Top 15 Logo Design Trends of 2013 to...
30 - May 31, 2013
Top 15 Logo Trends of 2013: Part 1
By Steve Kluber on May 31, 2013Read moreWhen it comes to branding, there are a series of elements that are crucial to your brand’s survival. Once you name your brand (see 10 Steps to Effective Business or Product Naming) the next thing to tackle will be your...
- March 13, 2013
Black Packaging and Consumer Opinion
By Lindsay Brown on March 13, 2013Read moreWhy are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black can signal “premium”. The color black can symbolize power, sexuality, sophistication, formality, wealth, and more. A recent article in WSJ,...
- February 13, 2013
Brand Naming Tales: The Domain Name Game
By Lindsay Brown on February 13, 2013Read moreDepending on the type of business or product, the availability of a domain name (also called URL or Uniform Resource Locator or website address) may be critical to the name selection. However, most common names, acronyms and interesting domain...
- January 12, 2013
What Can Color Do For You?
By Steve Kluber on January 12, 2013Read moreA recent blog post from Marketo gave a great overview of what your brand color says about your business. An infographic highlights each color and describes how your brand’s color affects various aspects such as buying decisions and company recognition,...
- December 27, 2012
Pantone Color of 2013: Emerald Gets the Crown
By Lindsay Brown on December 27, 2012Read moreIn 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we were ignited by the “heat and energy” of Tangerine Tango. Now in 2013, we are harnessing that energy and fueling...