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Rebranding

  • Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...

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  • Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...

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  • Is Faking A Rebrand A Good Idea?

    By on July 30, 2018

    In the crowded food industry, it can be difficult to stand out, especially when the business’s products exist in...

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  • Dropbox Branding: Good or Bad?

    By on June 7, 2018

    Dropbox’s rebranding was a major move for them. Little has changed with its image in the last 10 years,...

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  • Google Alphabet Rebrand is a Relevant Case Study

    By on January 3, 2018

    It’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger...

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  • Proof of the Power of Branding

    By on December 15, 2017

    Diamonds have always been perceived as highly valuable and desirable… or have they? Your family’s most precious heirloom’s value...

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  • Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...

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  • 5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...

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  • Rebrands in 2014

    Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...

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