A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer; can bring great things to your branding campaign. But what do you really need to know before naming the brand that you’ve put blood, sweat, and tears to build? Our Brand Image Consultants would like to [...]
Category > Naming
Startup Branding: Overcoming a Bad Name
Having a name that shares a negative connotation among potential customers could seem like the end of the world for a small business or startup. However, for the firm Prism Skylabs; the NSA fiasco has caused nothing but a shrug. How did they adapt to this unfortunate occurrence in their branding? We look at the [...]
Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are happened upon by the founders, others the result of staff naming contests, while some names are the suggestions of helpful spouses or mother-in-laws. Each of these scenarios minimize one of the most important and strategic decisions [...]
Naming A Startup: Advice from Startup Mentors
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh in on what it takes to create a memorable startup brand name. We provide some insight from top startup mentors and offer some of our own opinions on the art of startup naming.
Buzzwords in 2013: What Made Them Buzz?
Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top new words (or neologisms) in 2013. But here’s the real question, how long will the buzz last in society? In a recent Wall Street Journal article (The Words That Popped in 2013), the experts looked into [...]
Naming Mergers and Acquisitions
One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger of equals, which brand name should be used? Recently, such a scenario took place in our own backyard. Naperville-based OfficeMax merging with Boca Raton-based Office Depot.
3 Branding Considerations For Social Media
The prevalence of social media has implications for one of your biggest marketing decisions: branding. Brand identity is all visual (and verbal) elements of your brand, including name (trademarks), logo, messaging, graphic themes (including color), taglines and messages, and standards or guidelines. Proper social media branding requires a consistent brand identity, both visual and experience.
Startup Brand Naming: Why all those Quirky Names?
Kaggle, Mibblio, Shodogg, Zaarly. What do they all have in common? They are part of the trend that startups have indulged, finding increasingly quirky names that stick in the memories of consumers.
Generic Trademarks: What They Mean For A Brand
When you have a cold, what do you reach for to blow your nose? How about when you accidently cut yourself? Most people would answer Kleenex (instead of tissue) and Band-Aid (instead of adhesive bandage). Often used interchangeably, these terms actually represent the brand names rather than the products themselves. Other well-known examples include Jet [...]
The Domain Name Game
Depending on the type of business or product, the availability of a domain name (also called URL or Uniform Resource Locator or website address) may be critical to the name selection. However, most common names, acronyms and interesting domain names are already registered. Why? Because each year over 10 million domain names are registered, with [...]