In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to share a few additional tips and best practices in logo design: Logo Design in the Digital Era. What does it take for brands to succeed in designing a logo that is effective both in print and [...]
Category > Logos
Logo Design: 8 Tips for Logo Success
If you have been tasked with the development of a logo or the improvement of existing logo, you know that coming up with a memorable and compelling logo can lead to sleepless nights and an increased coffee budget. There are multiple considerations you need to make when designing a logo, but if you can follow [...]
The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands following their now-combined vision of “Building the New American.”
Top 15 Logo Trends of 2013
When it comes to branding, there are a series of elements that are crucial to your brand’s survival. Once you name your brand (see 10 Steps to Effective Business or Product Naming) the next thing to tackle will be your logo. This is the visual representation of your brand and the elements you choose- color, shape, [...]