In a recent Infographic by Adweek, author Lucia Moses provided insight and organization to the US Top Buzz Rankings of 2013 provided by the YouGov BrandIndex. This study focuses on user perception of the brands based on factors by asking if consumers have heard positive or negative news about the brands, assigning a -100 to [...]
Category > Infographic
Brand Color: What Does it Say About Your Company?
A recent blog post from Marketo gave a great overview of what your brand color says about your business. An infographic highlights each color and describes how your brand’s color affects various aspects such as buying decisions and company recognition, while explaining the appropriate industry and “warmth” factor a color gives off for a brand. We [...]