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Branding News: IGATE Reorganizes, Rebrands, Refreshes
How does a multinational corporation specializing in providing integrated technological innovation complete a rebrand? After seeing a recent full-page...
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30 Creative and Unique Business Card Examples
Business cards are boring. But they don’t have to be! Business cards are an opportunity to extend your brand identity...
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120 Most Trusted Brands from Entrepreneur Study
Branding is the practice of creating a name, symbol, or design that identifies and differentiates a product (or service)...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
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Olive Garden’s New Logo: Brilliant or Botched?
Olive Garden has a new logo. Announced last week in an investor meeting, the fast-casual restaurant giant is committing...
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Rebranding News: Microsoft SkyDrive is now OneDrive
Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...
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Naming Tech Startups: Case Study
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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Airbus Group Rebranding and Renaming
The European Aeronautic Defence and Space Company is now just Airbus Group NV. But what did it take for...
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The New American: A Rebranding Case Study
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
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Naming Mergers and Acquisitions
One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...
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