Color Archives - Page 2 of 2

Color in Branding: Blue and Social Media
By Steve Kluber on March 28, 2014
Why do a good part of the major social media networks use blue? As experts in brand color, we...
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Digital Logo Design: Tips for Success
By Lindsay Brown on February 13, 2014
In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to...
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Pantone Color of the Year for 2014
By Steve Kluber on December 18, 2013
Say goodbye to the verdant fields of emerald defining the spectrum of yearly design. In a recent press release,...
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Top 15 Logo Trends of 2013: Part 2
By Steve Kluber on June 1, 2013
Part 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that...
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Black Packaging and Consumer Opinion
By Lindsay Brown on March 13, 2013
Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black...
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What Can Color Do For You?
By Steve Kluber on January 12, 2013
A recent blog post from Marketo gave a great overview of what your brand color says about your business. An...
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Pantone Color of 2013: Emerald Gets the Crown
By Lindsay Brown on December 27, 2012
In 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we...
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Color as the Brand: How Do You Protect it?
By Steve Kluber on May 15, 2012
A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using...
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