Case Studies Archives

Google Alphabet Rebrand is a Relevant Case Study
By Neil Brown on January 3, 2018
It’s been almost three years since Google’s creation of parent company Alphabet took place, but it’s branding lessons linger...
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7 Logo Trends for 2017
By Neil Brown on August 25, 2017
Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge. Over one year later, LogoLounge has...
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Beer Naming: Case Study
By Neil Brown on March 26, 2014
Following is an insiders view of the brand name development process for a new consumer brand—specifically a new, specialty...
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Naming Tech Startups: Case Study
By Neil Brown on January 25, 2014
Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...
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2013 Global Brand Ranking Report Available
By Steve Kluber on January 13, 2014
A new report ranks top worldwide brands based on a compilation of some of the most popular and prestigious...
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The New American: A Rebranding Case Study
By Steve Kluber on December 15, 2013
Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
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Renaming An Existing Brand: Case Study - AfterMath Claim Science
By Neil Brown on April 13, 2012
IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand. This is...
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