A proper brand name: one that conveys your identity, is easily remembered, and is useful to the potential customer; can bring great things to your branding campaign. But what do you really need to know before naming the brand that you’ve put blood, sweat, and tears to build? Our Brand Image Consultants would like to [...]
Category > Branding
Digital Logo Design: Tips for Success
In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to share a few additional tips and best practices in logo design: Logo Design in the Digital Era. What does it take for brands to succeed in designing a logo that is effective both in print and [...]
Startup Branding: Overcoming a Bad Name
Having a name that shares a negative connotation among potential customers could seem like the end of the world for a small business or startup. However, for the firm Prism Skylabs; the NSA fiasco has caused nothing but a shrug. How did they adapt to this unfortunate occurrence in their branding? We look at the [...]
Brand Perception: Who Was the Best of 2013?
In a recent Infographic by Adweek, author Lucia Moses provided insight and organization to the US Top Buzz Rankings of 2013 provided by the YouGov BrandIndex. This study focuses on user perception of the brands based on factors by asking if consumers have heard positive or negative news about the brands, assigning a -100 to [...]
Branding on Social Media: IDeas BIG on LinkedIn
IDeas BIG is proud to announce that we have developed a company page and group on LinkedIn. We will be posting discussions news, and important branding news that you won’t find anywhere else. How can you follow the thought leaders and join in on the branding buzz? Check out our profiles for more information!
Naming A Startup: Advice from Startup Mentors
What does it take to name a startup? In a recent article by the Wall Street Journal, experts weigh in on what it takes to create a memorable startup brand name. We provide some insight from top startup mentors and offer some of our own opinions on the art of startup naming.
Are Mega Brands Dead?
Will 2014 mark the year that giant brands like Tide, Coca-Cola, Wheaties, and Cheerios start their slow spiral into irrelevance? As part of a detailed case study by Robin Lewis titled “The Death of Mega Brands,” he believes that brands that have made their name by being the biggest will fall to something that he [...]
Successful Brands in 2014: What Will It Take?
What will it take to be a successful brand in 2014? How will this differ from 2013 needs? With all of the 2014 predictions offered at this time of year, we would rather bring a taste of what the best of the best will need to do in order to bring brand success in 2014. [...]
2013 Global Brand Ranking Report Available
A new report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. The 2013 Definitive Global Brand Ranking Report is available as a free download from IDeas BIG a brand consultancy.
Brand Beginnings—How Did the Biggest Brands Start?
Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no surprise that some of the most popular and powerful brands started as nothing more than an idea at a coffeeshop down the street. In a recent piece titled “Beginnings,” the technological giant Dell embraced the startup [...]