Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top new words (or neologisms) in 2013. But here’s the real question, how long will the buzz last in society? In a recent Wall Street Journal article (The Words That Popped in 2013), the experts looked into [...]
Category > Advertising
Tips on Taglines
Developing effective taglines is a disciplined process that melds insight with positioning strategy and creativity. So what is a tagline, and how can tagline development deliver a breakthrough? Sometimes called tags, positioning taglines, slogans, jingles, unique selling propositions or descriptors, taglines distill your corporate or brand position to a few simple and memorable words—ideally from [...]