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Brand Image in the NHL: Playoff Edition
By Steve Kluber on April 18, 2014With the playoffs upcoming, we at IDeas BIG (Brand Identity Group) are pretty excited. As most of us have...
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120 Most Trusted Brands from Entrepreneur Study
By Steve Kluber on April 11, 2014Branding is the practice of creating a name, symbol, or design that identifies and differentiates a product (or service)...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
By Steve Kluber on April 7, 2014What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
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Color in Branding: Blue and Social Media
By Steve Kluber on March 28, 2014Why do a good part of the major social media networks use blue? As experts in brand color, we...
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Rebranding News: Mack Trucks New Logo, New Brand Image
By Steve Kluber on March 24, 2014In an effort to demonstrate its commitment to research and development alongside desire to expand, Mack Trucks has released...
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Website Redesign: 10 Signs Your Website Needs an Update
By Steve Kluber on March 20, 2014In this great age of internet marketing, your website can almost be considered the face of your brand. Many...
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Olive Garden’s New Logo: Brilliant or Botched?
By Steve Kluber on March 17, 2014Olive Garden has a new logo. Announced last week in an investor meeting, the fast-casual restaurant giant is committing...
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PepsiCo without Pepsi? One Investor Thinks So
By Steve Kluber on March 5, 2014Should PepsiCo spin off its beverage division and focus on the quickly growing snack division? One investor believes that...
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Rebranding News: Microsoft SkyDrive is now OneDrive
By Steve Kluber on March 3, 2014Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...
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Startup Branding: Overcoming a Bad Name
By Steve Kluber on February 7, 2014Having a name that shares a negative connotation among potential customers could seem like the end of the world...