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Buzzwords in 2013: What Made Them Buzz?
By Steve Kluber on December 28, 2013Selfie, Subtweet, Sharknado, Twerk, Catfishing: What do they all have in common? These made for some of the top...
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Pantone Color of the Year for 2014
By Steve Kluber on December 18, 2013Say goodbye to the verdant fields of emerald defining the spectrum of yearly design. In a recent press release,...
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The New American: A Rebranding Case Study
By Steve Kluber on December 15, 2013Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...
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Naming Mergers and Acquisitions
By Neil Brown on December 11, 2013One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...