Kaggle, Mibblio, Shodogg, Zaarly. What do they all have in common? They are part of the trend that startups have indulged, finding increasingly quirky names that stick in the memories of consumers.
Archive > July 2013
Generic Trademarks: What They Mean For A Brand
When you have a cold, what do you reach for to blow your nose? How about when you accidently cut yourself? Most people would answer Kleenex (instead of tissue) and Band-Aid (instead of adhesive bandage). Often used interchangeably, these terms actually represent the brand names rather than the products themselves. Other well-known examples include Jet [...]