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IDENTITY

When you need a breakthrough visual identity, think big! IDeas BIG (brand identity group) creates visually compelling, and strategically-based logos, graphic themes and brand architectures. Winner of over 30 national awards for creative excellence and marketing results, IDeas BIG approaches each assignment with category insight, competitive benchmarking, and sound positioning strategy.

IDeas BIG can manage all aspects of identity development including research, planning, concept exploration, identity testing, identity implementation, identity standards and identity usage guidelines, and identity launch. No identity initiative is too small or too big. Please browse our many identity samples below.

FC Lighting Logos
Now that FC Lighting had their new and improved corporate identity, IDeas BIG created a complete brand architecture, all unifying with the corporate colors.

click on images below to browse our advertising gallery

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IDEAS BIG WHO?

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BIG NEWS

IDeas BIG (brand identity group) is a Chicago-based (Naperville) brand consultancy that specializes in award-winning, category changing branding strategy and execution. We create world-class logos and complete graphic identities. Our name development practice delivers business and product name brands that breakthrough. While our full service studio creates stationery systems, moment-of-truth packaging and corporate annual reports.

Our work has been recognized for both creative excellence and marketing results. Give us a call and ask about a Free Identity Audit at 630.579.8383. > More

Amcor
Amcor, one of the largest packaging firms in the world, recently rolled-out a new global identity. > More

Branding Resource Link Directory

Valuable website links to branding publications, associations, relevant sites, blogs and others > More

Brand Naming Trade Secrets
New book reveals brand naming trade secrets.

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IDeas BIG Wins BMA Award for ID
The Business Marketing Association Tower Awards recognizes IDeas BIG for Triangle Technologies identity > More

Brand Consultancy Launches Name Development Services
IDeas BIG has launched name development services, creating brand names and trademarks > More

Name of the month
This months featured name is for a line of tools > More