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Brand Building Tactics Reach New Heights!
So many luxury brands have taken the leap and started looking beyond traditional advertising. Brands are starting to make...
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Trademark Ruling in Europe Not Favorable to Adidas
Are three stripes too basic for a trademark? As for Adidas, the General Court of the European Union is...
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Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...
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Branded House or House of Brands?
When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...
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120 Most Trusted Brands from Entrepreneur Study
Branding is the practice of creating a name, symbol, or design that identifies and differentiates a product (or service)...