Posts tagged with ‘Rebranding’

  • When Should a Company Rebrand

    When Should A Company Rebrand?

    By on April 22, 2020

    Many business owners believe that a company’s branding is just a company’s name and logo, but there is more...

  • Color Impacts Logos and Branding

    How Color Impacts Logos and Branding

    By on February 10, 2020

    A logo is a logo, right? No, a logo for a company is much more than a logo. It...

  • TikTok Rebranding

    TikTok Explores Rebranding from China

    By on November 26, 2019

    TikTok is a social media app that started in China and became popular in the United States. This company...

  • Facebook Rebrands Its Sub-Brands

    Facebook Rebrands Its Sub-Brands

    By on October 23, 2019

    Did you know that Facebook owns Instagram and WhatsApp? This massive social media platform has owned these two apps...

  • Renaming a Country

    Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...

  • Worst Brand Name of 2019

    Worst Brand Name of 2019?

    By on June 19, 2019

    Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...

  • Real Name Changer

    Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...

  • Lobster and Potatoes Rebranding

    Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...

  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...