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Renaming a Country
Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...
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Worst Brand Name of 2019?
Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...
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Logo Evolution vs. Rebrand: IKEA & Navy Pier
The difference between evolving or rebranding your logo is a matter of degree. Evolving or evolution is minor changes,...
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Charity Rebrands for Growth
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...
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Lobster, Potatoes, and How Rebranding Could Change the Course of History
Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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Rebrands of 2014
As 2014 comes to a close, we thought we would take a look back at some big rebrands that...
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Will Puma’s New Partnership with Rihanna Save Face
Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...
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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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How to Implement a Company Rebranding
A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...