Posts tagged with ‘Rebranding’

  • Renaming a Country

    Renaming a Country

    By on July 9, 2019

    Is it Swaziland, Eswatini, or Ngwane? Changing a name of a country can be complicated. Even a King Can’t...

  • Worst Brand Name of 2019

    Worst Brand Name of 2019?

    By on June 19, 2019

    Only half way through this exciting year, we just might have a winner of the the dubious Worst Brand...

  • Real Name Changer

    Charity Rebrands for Growth

    By on August 23, 2018

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...

  • Lobster and Potatoes Rebranding

    Lobster, Potatoes, and How Rebranding Could Change the Course of History

    By on December 5, 2016

    Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...

  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...

  • Rebrands in 2014

    Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...

  • Will Puma’s New Partnership with Rihanna Save Face

    By on December 22, 2014

    Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...

  • Resurrecting a Fallen Brand

    By on October 2, 2014

    Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...

  • How to Implement a Company Rebranding

    By on September 25, 2014

    A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...