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Charity Rebrands for Growth
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real...
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Lobster, Potatoes, and How Rebranding Could Change the Course of History
Throughout a brand—or product’s—history, one of the most critical elements in its success or failure is its perception to...
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5 Critical Steps of Rebranding
Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...
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Rebrands of 2014
As 2014 comes to a close, we thought we would take a look back at some big rebrands that...
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Will Puma’s New Partnership with Rihanna Save Face
Currently sitting in third place in the sporting-goods industry, Puma has decided to get back into its cat-like shape...
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Resurrecting a Fallen Brand
Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...
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How to Implement a Company Rebranding
A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate...
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Branding News: IGATE Reorganizes, Rebrands, Refreshes
How does a multinational corporation specializing in providing integrated technological innovation complete a rebrand? After seeing a recent full-page...
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Strategy&: The Brand Name of PwC’s Latest Acquisition
What happens when a leading Management Consulting Firm is acquired by a leading Accounting giant? The answer: Booz &...
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Rebranding News: Microsoft SkyDrive is now OneDrive
Rebranding, and the legality around the choice of brand name, increase in importance as the landgrab of names has...