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Posts tagged with ‘Brand Strategy’

  • Dunkin' New Logo

    Dunkin’ Brand Name Change Gains Spotlight

    By on October 9, 2018

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the...

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  • Family Owned

    How Family-Owned Affects Brand Perception

    By on September 19, 2018

    Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for...

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  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...

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  • branded house

    Branded House or House of Brands?

    By on July 21, 2016

    When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...

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  • Branding Beyond Naming

    Branding Beyond Naming

    By on January 27, 2015

    The term branding is often thought of as developing a name or a logo for a company or product (service)....

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  • Brand Rivalry

    Top Benefits of Creating a Brand Rivalry

    By on November 20, 2014

    Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...

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