Posts tagged with ‘Brand Identity’

  • Branded Visuals

    Mobile Apps That Will Help You Create Branded Visuals

    By on April 19, 2018

    Consistency is always key in branding, but with the variety of platforms and formats you share your brand on,...

  • Fad Foods

    Fad Foods Create Brand Value

    By on June 5, 2017

    The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention...

  • political brands

    Brands Get Political [Examples and Tips]

    By on March 28, 2017

    The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were...

  • Rebranding steps

    5 Critical Steps of Rebranding

    By on August 3, 2016

    Rebrands happen for all kinds of reasons: acquisition, reputation, or strategy shifts. In the long-run it could have a...

  • branded house

    Branded House or House of Brands?

    By on July 21, 2016

    When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...

  • Naming Contest

    Using Naming Contests To Boost Brand Perception and Awareness

    By on December 9, 2014

    The Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s...

  • Live Event Marketing for Brands

    By on October 9, 2014

    Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that...

  • Resurrecting a Fallen Brand

    By on October 2, 2014

    Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe...

  • Top Retail Brands: Trends and Key Findings

    By on May 8, 2014

    Who were the top retail brands in 2014?  IDeas BIG looks to clarify and share knowledge of what it...