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  • Naming, Mergers, and Acquisitions

    Naming Mergers and Acquisitions

    By on December 11, 2013

    One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger of equals, which brand name should be used? Recently, such a scenario took place in our own backyard. Naperville-based OfficeMax...

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  • Branding Considerations

    3 Branding Considerations For Social Media

    By on November 27, 2013

    The prevalence of social media has implications for one of your biggest marketing decisions: branding. Brand identity is all visual (and verbal) elements of your brand, including name (trademarks), logo, messaging, graphic themes (including color), taglines and messages, and...

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  • Rebranding 101

    Do I Need To Rebrand? Part 2

    By on October 2, 2013

    As discussed in part one of our rebranding series, we would like to look into the questions you need to ask yourself to determine if your company needs a rebrand. Stated previously, we get a lot of inquiries from...

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  • Rebranding 101

    Do I Need To Rebrand? Part 1

    By on October 1, 2013

    We get a lot of inquiries from companies looking to rebrand. Many times, the client doesn’t even know what they want, but they know what they don’t want, and that is their current brand. We’ve taken some great points...

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  • Brand Loyalty

    Building Brand Loyalty, a Richard Branson story

    By on September 24, 2013

    World famous entrepreneur, Richard Branson is known for his expertise in growing outstanding companies through brand loyalty & by creating company cultures that people love.  He is best known for founding Virgin Group, a brand that is currently valued...

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  • Quirky Startup Names

    Startup Brand Naming: Why all those Quirky Names?

    By on August 27, 2013

    Kaggle, Mibblio, Shodogg, Zaarly.  What do they all have in common?  They are part of the trend that startups have indulged, finding increasingly quirky names that stick in the memories of consumers. Lindsay Gellman of the The Wall Street...

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