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  • Naming A Motion Picture

    Naming Can Make or Break a Motion Picture

    By on October 13, 2012

    A recent article on motion picture naming called “What’s In a Name?” came from the Wall Street Journal’s Rachel Dodes. The article gives great examples on how naming affects a motion picture, which we found similar to how naming...

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  • Internal Naming Contests

    Internal Naming Contests Can Destroy Your Brand Image

    By on August 25, 2012

    More often than not, companies of all sizes, start-ups to billion dollar giants, will attempt to develop a new corporate or product name with an internal team. Clearly many successful names have been developed internally, or by a legendary...

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  • Golf Ball Naming

    Golf Ball Naming: An Interesting History on Golf Ball Brands

    By on June 13, 2012

    We found the most interesting article in the Wall Street Journal on golf ball naming. The article A Plea for More Poetry on Golf Balls  by John Paul Newport brought some interesting questions to the table, mentioning that the combination...

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  • Protecting Color as the Brand

    Color as the Brand: How Do You Protect it?

    By on May 15, 2012

    A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using color as the brand. In the past, we have seen various companies succeed in claiming a color as their own....

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  • Renaming a Company Case Study

    Renaming An Existing Brand: Case Study – AfterMath Claim Science

    By on April 13, 2012

    IdeasBIG, the branding sister agency of Modern Marketing Partners, recently took on the challenge of renaming an existing brand.  This is a Case Study of our experience working with AfterMath Claim Science. OBJECTIVE:  Rename a corporation to achieve a compelling repositioning...

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  • New Product Launch Checklist

    New Product Launch Checklist

    By on March 13, 2012

    Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly...

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