- May 11, 2014
30 Creative and Unique Business Card Examples
Read moreBusiness cards are boring. But they don’t have to be! Business cards are an opportunity to extend your brand identity across all communications. And a business card that stands out can keep you out of the trash and in the...
01 - May 8, 2014
Top Retail Brands: Trends and Key Findings
Read moreWho were the top retail brands in 2014? IDeas BIG looks to clarify and share knowledge of what it takes to be a successful retail brand and would also like to share the top retail brands of 2013/2014. Interbrand...
- May 7, 2014
Brand Affinity: 62 Brands Loved by Young Americans
Read moreWhen looking to develop a brand image and build a relationship with consumers, there are many pieces of advice and thought leaders to follow. But what brands should you emulate? Which brands strike a chord with the largest group...
- April 28, 2014
Color Choice and Purchase Decision
Read moreAs a purchaser, what colors drive your purchase decisions? As a business, how will you market to these people when designing a new product? IDeas BIG has scoured the web, and found great sources on the effect of color...
- April 18, 2014
Brand Image in the NHL: Playoff Edition
Read moreWith the playoffs upcoming, we at IDeas BIG (Brand Identity Group) are pretty excited. As most of us have roots in the Chicagoland area, we look forward to watching the Blackhawks attempt repeating as Stanley Cup Champions. But as...
- April 11, 2014
120 Most Trusted Brands from Entrepreneur Study
Read moreBranding is the practice of creating a name, symbol, or design that identifies and differentiates a product (or service) from other products. But there is much more to this. Part of creating a brand identity, in addition to building...