- August 4, 2014
Brands Go Back to School: Jell-O Enters University Sports Marketing
Read moreTired of seeing nothing more than beer, life insurance, and cars decorating the commercial blocks? New Consumer Packaged Goods (CPG) brands may have the answer. Jell-O, a Kraft Foods brand and leader in gelatin desserts, is now tapping into...
03 - July 24, 2014
Paid Search and Branding: Search Ads Drive Brand Awareness
Read moreIn addition to an increase in website traffic and conversions, paid search can also have a powerful effect on branding! Last month, Google released the results of a new study that found, “search ads lift top-of-mind awareness by an...
- June 30, 2014
Trademarks 101: Definitions, Types and More
Read moreA fundamental aspect of branding is creating, managing, and indeed, defending trademarks. Creating trademarked brands involves determining if brand names are available for trademarks, often involving legal review. Managing trademarks requires proper and ongoing trademark usage. While defending trademarks...
- June 2, 2014
Branding News: IGATE Reorganizes, Rebrands, Refreshes
Read moreHow does a multinational corporation specializing in providing integrated technological innovation complete a rebrand? After seeing a recent full-page advertisement in the Wall Street Journal, our team at IDeas BIG (Brand Identity Group) looked deeper into the IGATE rebrand,...
- May 31, 2014
Top 15 Logo Design Trends of 2014
Read moreEach year, the team at LogoLounge puts together research on every logo submitted to their site by designers across the world. This report, which covers the importance of following logo trends and improving brand identity, helps designers and brand...
- May 27, 2014
PayPal Rebranding and New Logo
Read moreFor 15 years, PayPal has been making transaction processing safer, easier, and more user-friendly. However, for years their logo has been judged as anything from bland to “relative of a parking sign.” Therefore, the company unleashed a new logo...