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  • Breaking Brand Habits

    By on October 16, 2014

    One of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they regularly purchase. Brand loyalty and human habits are challenging to break, especially against brands that are well established in the...

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  • Live Event Marketing for Brands

    By on October 9, 2014

    Marketing budgets are moving more towards digital spending and seem to be decreasing overall. One form of marketing that often gets overlooked is event marketing or also called experiential marketing. According to this year’s EventTrack annual event marketing research survey,...

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  • Resurrecting a Fallen Brand

    By on October 2, 2014

    Reviving a brand can be very difficult. Most businesses fail within the first two years of business. Many believe that as many as 80 percent of businesses fail within the first 18 months while others believe that the number...

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  • How to Implement a Company Rebranding

    By on September 25, 2014

    A company’s brand is critical to how it operates and to its overall success. A company’s brand should reinforce corporate strategy, image, accomplishments and aspirations. Some brands carry a legacy that might not match current market dynamics and corporate strategy....

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  • Showing a Little Heart: An Overview of the Southwest Airlines Rebrand

    By on September 15, 2014

    Not to be outdone by competitors’ rebrands, Southwest Airlines, the airline giant that continues to grow, has announced a rebrand of its own; putting its heart on its sleeve and displaying its commitment to employees. New Look, Same Great...

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  • Putting Your Brand Directly in the Hands of Consumers

    By on September 5, 2014

    Who doesn’t love a great guerrilla campaign? Finding new locations for advertisements that no one would expect: A coffee cup Manhole Cover, a brighter and whiter crosswalk strip, $100,000 in a glass case, and many more like these have...

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