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Color

  • Digital Logo Design

    Digital Logo Design: Tips for Success

    By on February 13, 2014

    In a follow-up to one of our recent articles, 8 Tips for Logo Design Success, we would like to...

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  • 2014 Pantone Color

    Pantone Color of the Year for 2014

    By on December 18, 2013

    Say goodbye to the verdant fields of emerald defining the spectrum of yearly design.  In a recent press release,...

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  • Branding Trends

    Top 15 Logo Trends of 2013: Part 2

    By on June 1, 2013

    Part 2 of our Top Logo Design Trends of 2013, we bring you the next 7 stylistic trends that...

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  • Black Packaging Can Signal Premium

    Black Packaging and Consumer Opinion

    By on March 13, 2013

    Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black...

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  • What Colors Say

    What Can Color Do For You?

    By on January 12, 2013

    A recent blog post from Marketo gave a great overview of what your brand color says about your business. An...

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  • 2013 Pantone Color Emerald

    Pantone Color of 2013: Emerald Gets the Crown

    By on December 27, 2012

    In 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we...

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  • Protecting Color as the Brand

    Color as the Brand: How Do You Protect it?

    By on May 15, 2012

    A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using...

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