Brand Identity

  • Best Perceived Brand of 2013

    Brand Perception: Who Was the Best of 2013?

    By on February 1, 2014

    In a recent Infographic by Adweek, author Lucia Moses provided insight and organization to the US Top Buzz Rankings...

  • Naming a Tech Startup

    Naming Tech Startups: Case Study

    By on January 25, 2014

    Certainly the brand naming of high profile social media networks, and tech startups garner media attention. Some names are...

  • Are Mega Brands Dead

    Are Mega Brands Dead?

    By on January 25, 2014

    Will 2014 mark the year that giant brands like Tide, Coca-Cola, Wheaties, and Cheerios start their slow spiral into...

  • Being a Successful Brand in 2014

    Successful Brands in 2014: What Will It Take?

    By on January 15, 2014

    What will it take to be a successful brand in 2014? How will this differ from 2013 needs? With...

  • How Big Brands Got Started

    Brand Beginnings: How Did the Biggest Brands Start?

    By on January 3, 2014

    Dell shares the humble beginnings of some of the biggest brands in their “Beginnings” ad. It comes as no...

  • 2014 Pantone Color

    Pantone Color of the Year for 2014

    By on December 18, 2013

    Say goodbye to the verdant fields of emerald defining the spectrum of yearly design.  In a recent press release,...

  • Rebranding American Airlines

    The New American: A Rebranding Case Study

    By on December 15, 2013

    Behind the successful merger between American Airlines and US Airways, was a successful rebranding program, with the two brands...

  • Naming, Mergers, and Acquisitions

    Naming Mergers and Acquisitions

    By on December 11, 2013

    One of the highest profile brand naming scenarios is a corporate acquisition or merger of corporations. In a merger...

  • Branding Considerations

    3 Branding Considerations For Social Media

    By on November 27, 2013

    The prevalence of social media has implications for one of your biggest marketing decisions: branding. Brand identity is all...

  • Rebranding 101

    Do I Need To Rebrand? Part 2

    By on October 2, 2013

    As discussed in part one of our rebranding series, we would like to look into the questions you need...