Brand Identity

  • Pantone Color of the Year for 2016

    By on December 10, 2015

    Every year, IDeas BIG likes to discuss the Pantone Color of the Year and how it can be used...

  • The Power of Color in Branding

    By on July 17, 2015

    Branding influences each and every one of our lives on a daily basis, whether we like it or not....

  • When Sex is Your Brand Image

    By on May 11, 2015

    We all know the saying “Sex Sells”, but sometimes brands try to be a little too sexy or even...

  • Cheap logo design

    What Happens When You Choose Dollar-Menu Branding?

    By on February 2, 2015

    $99 Logo Design! Free Taglines! Cheap/Free Web Design! With all of the dirt cheap options available, it’s a wonder...

  • Branding Beyond Naming

    Branding Beyond Naming

    By on January 27, 2015

    The term branding is often thought of as developing a name or a logo for a company or product (service)....

  • Rebrands in 2014

    Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...

  • 2015 Trend Predictions

    Trend Predictions for Brands in 2015

    By on December 17, 2014

    It has been said that there are three types of marketers and how they deal with trends: those who...

  • Pumpkin Spiced Brands

    Pumpkin Spiced Brands

    By on November 26, 2014

    Many brands take advantage of seasonal flavors and trends. One flavor that has taken over the fall is pumpkin...

  • Brand Rivalry

    Top Benefits of Creating a Brand Rivalry

    By on November 20, 2014

    Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...