Brand Identity

  • 2017 Logo Trends

    7 Logo Trends for 2017

    By on August 25, 2017

    Last year, we presented 16 Logo Trends for 2016, all gathered from LogoLounge.  Over one year later, LogoLounge has...

  • political brands

    Brands Get Political [Examples and Tips]

    By on March 28, 2017

    The American presidential election of 2016 prompted many citizens to become more politically active. Headlines of the election were...

  • branded house

    Branded House or House of Brands?

    By on July 21, 2016

    When considering brand strategy, should your company employ a branded house, or house of brands? Which method is going...

  • Pantone Color of the Year for 2016

    By on December 10, 2015

    Every year, IDeas BIG likes to discuss the Pantone Color of the Year and how it can be used...

  • The Power of Color in Branding

    By on July 17, 2015

    Branding influences each and every one of our lives on a daily basis, whether we like it or not....

  • When Sex is Your Brand Image

    By on May 11, 2015

    We all know the saying “Sex Sells”, but sometimes brands try to be a little too sexy or even...

  • Cheap logo design

    What Happens When You Choose Dollar-Menu Branding?

    By on February 2, 2015

    $99 Logo Design! Free Taglines! Cheap/Free Web Design! With all of the dirt cheap options available, it’s a wonder...

  • Branding Beyond Naming

    Branding Beyond Naming

    By on January 27, 2015

    The term branding is often thought of as developing a name or a logo for a company or product (service)....

  • Rebrands in 2014

    Rebrands of 2014

    By on December 31, 2014

    As 2014 comes to a close, we thought we would take a look back at some big rebrands that...