Brand Awareness

  • Fad Foods

    Fad Foods Create Brand Value

    By on June 5, 2017

    The Unicorn Frappucino created an Instagram frenzy when it came out in April. Now Taco Bell is gaining attention...

  • How Can Your Brand Benefit from Endorsements and Social Media

    By on February 16, 2016

    We’ve heard of luxury brands getting shout-outs in popular song lyrics, but what happens when a family-dining brand gets...

  • 2015 Trend Predictions

    Trend Predictions for Brands in 2015

    By on December 17, 2014

    It has been said that there are three types of marketers and how they deal with trends: those who...

  • Naming Contest

    Using Naming Contests To Boost Brand Perception and Awareness

    By on December 9, 2014

    The Shedd Aquarium has started a naming contest to name a recently rescued orphaned sea otter. Since the pup’s...

  • Brand Comebacks

    Brand Comeback Stories

    By on December 3, 2014

    It isn’t unusual for major brands to disappear. Many brands such as Circuit City, Borders, and Blockbuster are likely...

  • Pumpkin Spiced Brands

    Pumpkin Spiced Brands

    By on November 26, 2014

    Many brands take advantage of seasonal flavors and trends. One flavor that has taken over the fall is pumpkin...

  • Brand Rivalry

    Top Benefits of Creating a Brand Rivalry

    By on November 20, 2014

    Creating a brand rivalry can be a risky strategy, however a brand rivalry can be an excellent strategy if...

  • Top Global Brands

    Top Global Brands: 2009 vs. 2014

    By on November 14, 2014

    Five years is a long time in the business world. Many brands have stepped up their game and risen...

  • Annual Report Design Tips

    Annual Report Design Tips

    By on October 30, 2014

    A great annual report is a necessity for public companies. An annual report can no longer be a boring,...

  • Breaking Brand Habits

    Breaking Brand Habits

    By on October 16, 2014

    One of the toughest challenges marketers face is persuading buyers to choose their brand over a brand that they...