120 Most Trusted Brands from Entrepreneur Study

120 Most Trusted Brands from Entrepreneur Study

Branding is the practice of creating a name, symbol, or design that identifies and differentiates a product (or service) from other products. But there is much more to this.  Part of creating a brand identity, in addition to building a visually memorable and awareness based strategy is the earning of consumer trust.  How do you create brand trust? How do you improve your footprint in the branding arena? Learn from the following brands in creating trust.

We’ve taken the Entrepreneur Media Inc. study, which conducted an email survey and received over 5,000 responses, establishing the distribution of customer emotional engagement with individual brands across entire markets and to form the statistical basis for ranking the brands in total and within competitive categories.

The Entrepreneur List: Most Trusted Brands

1. Sephora
2. In-N-Out Burger
3. Publix
4. Patrón
5. Trader Joe’s
6. The Ritz-Carlton Hotel Company
7. Panera Bread
8. Virgin America
9. Southwest Airlines
10. Apple Store
11. Whole Foods Market
12. Wynn Las Vegas
13. Bellagio
14. Nordstrom
15. Target
16. Four Seasons
17. Chipotle Mexican Grill
18. Maker’s Mark
19. The Glenlivet
20. Costco Wholesale
21. T.J.Maxx
22. Ulta Beauty
23. Embassy Suites Hotels
24. Residence Inn by Marriott
25. Chick-fil-A
26. Morton’s the Steakhouse
27. The James
28. The Venetian
29. Ruth’s Chris Steak House
30. Tiffany & Co.
31. Courtyard by Marriott
32. Starbucks
33. St. Regis
34. Bacardi
35. Royal Caribbean International
36. Johnnie Walker
37. Tanqueray
38. Hampton Inn
39. Macy’s
40. The Macallan
41. MAC Cosmetics
42. Enterprise Rent-A-Car
43. Marshalls
44. Doubletree by Hilton
45. Meijer
46. P.F. Chang’s
47. Seabourn
48. IKEA
49. Captain Morgan
50. Hyatt Place
51. Subway
52. Maggiano’s Little Italy
53. Five Guys Burgers and Fries
54. Grey Goose
55. Mondrian
56. The Cheesecake Factory
57. Tito’s Handmade Vodka
58. Hilton Garden Inn
59. Delano
60. The Standard
61. Aveda
62. Williams-Sonoma
63. Jamba Juice
64. Sur La Table
65. Hyatt House
66. W Hotels
67. California Pizza Kitchen
68. Woodford Reserve
69. Crate and Barrel
70. MGM Grand Hotel & Casino
71. Uno Pizzeria & Grill
72. Norwegian Cruise Line
73. McCormick & Schmick’s
74. JW Marriott
75. Cracker Barrel Old Country Store
76. HomeGoods
77. Mandarin Oriental
78. Hendrick’s Gin
79. The Capital Grille
80. Mandalay Bay Resort and Casino
81. TownePlace Suites by Marriott
82. Verizon
83. Hy-Vee
84. Glenfiddich
85. Hertz
86. Silversea Cruises
87. Houston’s
88. Tequila Don Julio
89. Regent Seven Seas Cruises
90. Windstar Cruises
91. Joie de Vivre Hotels
92. Crystal Cruises
93. MGM Grand at Foxwoods Resort Casino
94. Wendy’s
95. Borgata Hotel Casino & Spa
96. Zipcar
97. Cunard Line
98. Restoration Hardware
99. Rita’s Italian Ice
100. Knob Creek
101. Michael Kors
102. Hilton Hotels & Resorts
103. Ketel One
104. The Original Pancake House
105. The Container Store
106. Carrabba’s Italian Grill
107. Hyatt
108. Chivas Regal
109. Aria Resort & Casino
110. Princess Cruises
111. Jose Cuervo
112. White House | Black Market
113. Cost Plus World Market
114. JetBlue Airways
115. Life Time–The healthy way of life company
116. Fleming’s Prime Steakhouse & Wine Bar
117. Bed Bath & Beyond
118. Einstein Bros. Bagels
119. Homewood Suites by Hilton
120. Cold Stone Creamery

What Does it Take to Become a Trusted Brand?

Many factors go into becoming a top brand in terms of brand trust.  Of the 900+ Brands ranked in this study, the top brands ranked positively in loyalty, ambivalence, growth, attention to customer, and brand experience.

Brand Loyalty

Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price.


A term that could be included as creation of a Brand Culture, ambivalence includes brand relationships that have become cultural contexts for everyday living, individual identity, and personal relationships.

Brand Experience

Many things go into the brand experience.  Top ideals in creating a brand experience are as follows:

  • Impression: ‘I like what this brand has to offer me’
  • Interaction: ‘This brand does what it says’
  • Responsiveness: ‘This brand responds to my needs’
  • Resilience: ‘This brand cares about our future’

Learn the Secrets of Branding

It takes a lot to become a trusted brand.  It takes even more to build from the bottom.  From incorporation to rebranding, IDeas BIG has assisted in the creation the entire brand.  We offer various branding services that will help you create brand trust and success.  Contact IDeas BIG (Brand Identity Group) to learn the branding secrets and improve your own brand image.

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