Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this knowledge, there is a tendency only consider certain types of names. In addition, mapping competitor’s name types supports positioning strategy.
IDeas BIG categorizes names into three (3) basic types: Literal, Synthesized and Metaphorical. Please note that hybrids [...]
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Amcor, one of the largest packaging firms in the world, recently rolled-out a new global identity. >More
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