Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such [...]
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Amcor
Amcor, one of the largest packaging firms in the world, recently rolled-out a new global identity. >More
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