Naming a business or product is one of the most important and strategic decisions ever made. No other marketing decision can have as great an impact on success, the level of marketing investment required, or is more expensive to change. In addition, naming is becoming more difficult with record trademark filings and domain registrations. Despite [...]
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Amcor
Amcor, one of the largest packaging firms in the world, recently rolled-out a new global identity. >More
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