Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such [...]
Tag Archive > strategy
Brand Naming Tips: What’s Your Name Type?
Before jumping into brand name development, it’s important to understand the different types of names. Why? Because without this knowledge, there is a tendency only consider certain types of names. In addition, mapping competitor’s name types supports positioning strategy. IDeas BIG categorizes names into three (3) basic types: Literal, Synthesized and Metaphorical. Please note that [...]