Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black can signal “premium”. The color black can symbolize power, sexuality, sophistication, formality, wealth, and more. A recent article in WSJ, “Packaging Noir: Shampoo, Beer, Gelato All Wear Black”, how real brands are leveraging the color black [...]
Category > Brand Color
Pantone Color of 2013: Emerald Gets the Crown
In 2011, we were both “captivated and stimulated” by the bold presence of Honeysuckle Pink. Then in 2012, we were ignited by the “heat and energy” of Tangerine Tango. Now in 2013, we are harnessing that energy and fueling our journey of growth, renewal, and regeneration. For indeed the color gods have spoken, and it [...]
Brand Color: What Does it Say About Your Company?
A recent blog post from Marketo gave a great overview of what your brand color says about your business. An infographic highlights each color and describes how your brand’s color affects various aspects such as buying decisions and company recognition, while explaining the appropriate industry and “warmth” factor a color gives off for a brand. We [...]
Color as the Brand: How Do You Protect it?
A recent blog article in AdvertisingAge points out the significance of color in branding throughout the years; more specifically, using color as the brand. In the past, we have seen various companies succeed in claiming a color as their own. Robert Zeinick, partner at McDermott Will & Emery explains, “Until the 1980s, U.S. law refused to recognize a single [...]