Why are so many brands choosing black packaging? In a struggling economy, consumers are increasing cost sensitive and black can signal “premium”. The color black can symbolize power, sexuality, sophistication, formality, wealth, and more. A recent article in WSJ, “Packaging Noir: Shampoo, Beer, Gelato All Wear Black”, how real brands are leveraging the color black [...]
Author Archive > Lindsay
The Domain Name Game
Depending on the type of business or product, the availability of a domain name (also called URL or Uniform Resource Locator or website address) may be critical to the name selection. However, most common names, acronyms and interesting domain names are already registered. Why? Because each year over 10 million domain names are registered, with [...]