When you have a cold, what do you reach for to blow your nose? How about when you accidently cut yourself? Most people would answer Kleenex (instead of tissue) and Band-Aid (instead of adhesive bandage). Often used interchangeably, these terms actually represent the brand names rather than the products themselves. Other well-known examples include Jet [...]
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Top 15 Logo Trends of 2013
When it comes to branding, there are a series of elements that are crucial to your brand’s survival. Once you name your brand (see 10 Steps to Effective Business or Product Naming) the next thing to tackle will be your logo. This is the visual representation of your brand and the elements you choose- color, shape, [...]